There’s a new blush from Makeup By Mario called the Soft Pop Plumping Blush Veil ($30) and it seems to have exploded in popularity – it’s all over my Instagram feed! As a fan of many products in his line like the MoistureGlow Plumping Lip Serum, Ultra Suede Lip Pencil and Master Mattes I knew I had to try these new blushes. The colors looked fresh and easy to wear so I picked up 5 to try.
The Soft Pop Plumping Blush Veil is a cream blush with a subtle luminous finish. Not quite shimmery but when swatched on the arm you will see a glow and it’s not just from the creamy texture. They have sheer to medium finish, leaning more towards the sheer side. Finish is dewy but it does have a slight drydown after it sets. It still remains dewy looking on the skin but not as dewy as when you first apply.
You can apply easily with the fingers or any blush brush or cream product brush. Formula works well with a wide range of brush types and textures. I tried it with the Laura Mercier Cheek Brush, NARS Cream Bronzer Brush, Chanel Brush 101 and also Chanel Brush 110 and a few of the MAC Duo Fibre brushes.
- Barely Blushing is a nude pink beige (doesn’t show up on my skin)
- Pinch Me Pink is a light baby pink (pretty but too pale for my skintone)
- Perfect Pink is a pretty cool toned pink
- Just Peachy is a flattering bright peach
- Rose Crush is a pretty rose brown
I have mixed feelings on cream blush in general so my review is going to be biased. Most cream blushes simply do not last on my skin alone. I always have to set with a powder blush on top to make it last longer than 2 hours and even with a powder on top it doesn’t always stay.
Based on the feed back from many of you over the years, I think most of you love cream blushes and a dewy finish (like the Westman Atelier Lit Up Sticks or Chanel Baume Essentiel). If you’re a cream blush lover I think you will really like these.
Here are my thoughts: I love the colors. I think they’re wearable, fresh, easy to wear and there is a good color range to go with a wide range of looks. Formula wise they’re not my favorite. After testing these I would have skipped all of them except Perfect Pink and Just Peachy. Formula is ok, it’s not groundbreaking or exceptional in my opinion. They have an ok lasting power for a cream but for all day wear I need to touch up at the 3 hour mark or else I look like a dewy glazed donut.
Lasting power is definitely improved with a powder blush on top. There is a trend going on right now to apply this cream on top of powder blush and to me it really doesn’t make that much of a difference in terms of lasting power.
Bottom line: Colors are great but formula is ok. I’m not super impressed with the formula and while I don’t think it is bad, it’s not the best for lasting power. Definitely not the best for hot humid weather. If you like the dewy cream blush look I think you will love these.
I’m still working my way through all the new blush launches this season. On my testing list I have the new Gucci Luminous Matte Blushes, Hermes Silky Blush Powder (new shades), Pat McGrath Divine Blush Glow Color Balms and Dior Backstage Blushes coming soon.
Have you tried the Makeup By Mario Soft Pop Plumping Blush Veil? What did you think? Did you like them or are they a pass for you?
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Available at Sephora.